Our Team

“Imagina México is my dream come true, it has been my passion since I founded it in 1995. Imagina has grown beyond my wildest expectations. Since its inception, Imagina has focused on underprivileged children and youth. I am a witness of the impact that Imagina has had on them, their families and their community. We have opened avenues to the arts, science and culture and nurture their self-confidence and self-worth.

Lourdes Camarena, also known as Lulis, was born in León Guanajuato, México. She graduated with honors from ITESM “Instituto Tecnológico de Monterrey” in Monterrey, Mexico in 1983 with a Bachelors degree in Computer Science Engineering.

History & Timeline

• From 1983- 1984 Lulis worked for Polímeros y Derivados in charge of the information systems of the Company.
• From 1988 – 2003 she was a board member and president of a non-profit organization CREO (Chiapas Relieve and Encouragement Organization).
• In 1995 Founded Imagina Children’s Library in Leon and was the director for 5 years.
• Since 1992 Lulis has been a Math tutor and prepares students for the Math section of the SAT and ACT.
• Since 1994 she has been working on fundraisers, promoting and creating outreach programs for Imagina in California and Florida.
• In 2010 Founded Imagina Children’s Foundation in Florida.
• Lulis volunteers as a Math and Spanish tutor for foster children and as an interpreter for “Caridad” medical clinic in Boynton Beach.
• Lulis currently lives in Boca Raton, Florida. She is happily married to Hermán Camarena and she is the proud mother of four boys: Hermán, Andrés, Guillermo and Danny.

“I have known of Imagina and of the Camarenas for a few years and I have seen the passion that its founder and President puts to its cause.I feel I still have a lot more to learn about what Imagina foundation does. However, knowing what I already know, and knowing the difficult moments the Mexican society is going through it gives me great joy to make even a small contribution to making the lives of young boys and girls and their families a little better.”

President Latin América
The ReMark Group.

Alejandro Jaramillo is President for ReMark Latin America. ReMark is a marketing consultancy company specialized in the distribution of insurance products through alliances with large banking groups. ReMark is part of the Scor Reinsurance Group of companies with headquarters in Paris and Amsterdam.

Jaramillo started ReMark’s Latin American operation in 2003 doing business in Mexico and has led ReMark’s expansion into several markets around the region such as Brazil, Argentina, Peru and Colombia.

For years he has had very close contact with the Mexican market, is frequently in the country, appreciates and loves the Mexican culture and feels very at home in the country.

Before joining ReMark Jaramillo worked with Cigna and AIG and lived in Mexico and Chile. He currently lives near Miami, travels frequently around the region, is a frequent speaker at industry conferences; is married and has three children.

Jose Luis Ruiz is passionate about Financial Wellness and he believes that through education, encouragement, and the right tools, any person can achieve success. Most recently Jose Luis Ruiz was part of InvestCloud, a tech platform supporting Wealth Managers, Financial Advisors and Asset Managers in the US.

“My wife Marisol has always said: “There is nothing more worthy than protecting the children’s souls.” I was born in Mexico and have seen firsthand the tremendous impact that Imagina has had on the children and their community. Imagine empowering children and families to be confident, creative, and compassionate, that is precisely what Imagina is all about.”

More about Jose Luis

• Responsible for the Consumer Retail business strategy and P&L in Citi Colombia from 2017 to 2021
• During 2017 Jose Luis participated in a Global Team to digitally redesign the wealth management advisory process.
• Between 2015 and 2016, Jose Luis was the Retail Banking head for Citi Argentina, servicing 500 thousand customers through a network of 70 branches, 1,100 professionals, and US$ 139M in annual revenue.
• In his previous roles Jose Luis was responsible for all physical touch points (Branches, ATMs), and the digital adoption in Latin America.
• Jose Luis was the Retail Lending & Distribution Head for Central America and Andean Region.
• Prior to that, He managed the Banamex branch network in Queretaro, Mexico and was part of Citi’s management integration team for Banamex and Banca Confia acquisitions.
• Jose Luis spent the last 25 years with Citibank in several positions across Mexico, Chile, Colombia, Argentina and the Latin America region.

He holds a Master in Industrial Engineering and a Bachelor of Science degree from Universidad Anahuac in Mexico.

Jose Luis is married to Marisol, and they have two children, Jimena and Jose Luis.

Tanaka is a dedicated nonprofit operations leader with eight years of experience. Her journey in the nonprofit sector has been fueled by a passion for organizational excellence and a commitment to making a positive impact. She has served in various leadership roles, working as a consultant to support board governance and compliance, project management, and operations. She believes that cultivating strong foundations and implementing best practices enable nonprofits to maximize their impact and create lasting change.

Tanaka stated: “Hearing and seeing the passion founder Lulis Camarena has for this foundation inspires me to become creative and thoughtful in supporting a cause from afar. The organization brings the children who we are supporting in education and arts into our community in such an innovative way. Being involved with Imagina Children’s Foundation is an honor and I hope my contribution brings more awareness to the goals and missions. It also helps that the founder is an amazing person with a great heart, who I consider my friend.”

Tanaka graduated from Wright State University with a degree in Political Science and is currently pursuing a Masters degree in Nonprofit Management at Florida Atlantic University. Tanaka, once a nonprofit consultant, is now the operations project manager at Guy Harvey Ocean Foundation. She is passionate about how impactful organizations are to their communities and enjoys supporting nonprofits in compliance and organization. She lives in Boynton Beach, Florida with her Husband and enjoys spending her free time exploring all that South Florida has to offer.

Patsy Cruzan. Born in Buenos Aires, Argentina. Graduated from the University of Buenos Aires with a degree in architecture. At 25, she moved to New York City and worked for I.M. Pei and Partners for seven years. In 1997, she moved to Boca Raton, Florida, with her husband, David, to raise their four children and practice residential architecture.

My passion for Imagina Children’s Foundation stems from my belief that empowering children, no matter where they are, has a positive global impact.

Maria Esperanza de Vergara was born in Bogotá, Colombia. She has a degree in Interior Design from Inuniversitas in Bogotá. She designed and built exposition stands at Bogota’s international trade fairs for over 10 years.

In 1997, she moved to Weston, Massachusetts, with her husband Manuel and her three children, Nicolas, Felipe, and Natalia. There, she was involved in the public schools’ volunteer arts program. In 2002, the family moved to Boca Raton, Florida. Since then, she´s volunteered at Caridad Clinic as an interpreter.

Originally from Peru, Andrea obtained her BBA degree in Management and minor in French at Stetson University and later earned an MBA in International Business at the University of Miami.

After her studies, Andrea started her career holding positions as Marketing, Customer Service and Logistics Manager. She has worked in various industries such as: Printing (RISO, Inc.), Clinical Software (VisualMED Systems), and Direct Marketing (Worldata).

Andrea also served as Chairperson and Speaker for different entities such as “Mercosur Logistics” and South Florida Council of Logistics Management.

Andrea joined Imagina Children’s Foundation and today serves as the Marketing Director. She also heads the Marketing and IT Departments of several other prominent non-profits.

Roberto Ayala advises high net worth individuals with wealth transfer strategies and estate planning solutions. Mr. Ayala works with ultra-high net worth families, mainly located in Latin American, and helps them to complement their succession plans in an efficient manner and provides ongoing support as those families’ planning needs evolve.

Before 2007, when he started his career in the life insurance industry, Roberto held a diplomatic position as an International Economist at the Latin American Reserve Fund (FLAR) in Bogotá, Colombia. Prior to his tenure with FLAR, he was research economist at the Central Bank of Ecuador.

Roberto was born in Ecuador, received his Bachelor’s degree in Economics from the Universidad de Tucuman in Argentina and his Master and Ph.D. in Economics from Duke University in North Carolina. He lives in Aventura, is married to Pili and has 2 children.

CEO – Founder, C.H. Toro International, Ltd.

Carlos Toro is the CEO and founder of CH Toro International, Ltd., company providing worldwide crisis management solutions at individual and corporate levels. After spending nearly two decades in Asia, Europe and Latin-America, as Regional Director Officer and Principal for stock brokerage firm – Century Pacific Corp., Carlos mastered the marketing of life insurance and investment programs for multinational corporations and high net worth families.

Through this experience, he gained a detailed and comprehensive global understanding of political, economic and social issues. Due to the increasingly tumultuous environment, in 1989, Carlos decided to focus exclusively on the Special Risk coverage, establishing CH Toro International, Ltd. as the only US Company that specializes exclusively in solutions for kidnapping, extortion, and maritime piracy. Embracing the core values of growth with integrity, and deliver value and excellence, he lead the organization’s strategic alliances insuring its worldwide development by expanding collaboration with international banking entities, financial institutions, law and accounting firms, as well as insurance consultants.

With over 40 years of experience, Carlos Toro’s unique perspective and understanding of strategic leadership, coupled with a long-range vision, has allowed him to effectively define the services oh CH Toro International, Ltd. in the marketplace and help set the benchmarks for
its success.

Coming soon!

John has a passion for accelerating change to make the world a better place for humanity, as evidenced by his role as an Advisory Board Member for numerous non-profits. He believes that giving back is not just essential for personal growth but is also the most rewarding action an individual or a company can undertake, inspiring others to lead and follow suit. John often remarks, “When a non-profit’s mission is to equip future generations or aid those who are disenfranchised, we are all ears to help.” “When we discovered and partnered with Imagina Children’s Foundation to give them an elevated (First Impression) web presence it was a no-brainer because of their emphasis on caring for under privileged children in Mexico.”

John is an innovative entrepreneur with decades of experience leading multiple innovative Software as a Service (SaaS) brands such as: LinkGenie (SaaS) and GoVoto (SaaS) and his flagship company GoHooper, LLC and is quoted by fortune 500 company CEO’s as a “World Class Web Agency” that was founded in 2004.

John has a passion for helping new generations of business professionals become successful online using his company’s creative and strategic marketing approach. Known for his creative solutions and leadership, John has spearheaded multiple projects that blend technology with practical business applications. His journey in software development began with a passion for solving complex problems, which led him to found GoHooper, where he serves as the CEO.

Outside of his professional endeavors, John is an avid hiker and believes in the power of nature to inspire technological innovation. His approach to life, much like his approach to software development, involves exploring new paths and pushing boundaries, making him not just a developer but a visionary in the tech community. As an industry leader he partners with many professionals in the space.

One of his favorite quotes encapsulates his philosophy:

“We don’t ‘HAVE TO’ get up and hit the grind; we ‘GET TO’ live and breathe life in… to then go out and change the world.” – John R Hooper

This “Get To” versus “Have To” mentality, he says, changes everything.